Japan Festival

The festival happens every year in July. The São Paulo Festival do Japão is the biggest event on the Japanese culture in Latin America. The Japan Festival was first held in 1998, celebrating 90 years of Japanese immigration to Brazil, with the aim of spreading Japanese culture and traditions and keep this knowledge to new generations. The event takes care to introduce to the ancient and modern cultural, educational, culinary, technological and health and wellness. For this purpose, various participating entities and public and private companies in Brazil and Japan, besides giving a special color to the show, allow the integration and exchange of information and development and encouragement of foreign trade.

There are already 14 years of uninterrupted festivals, with increasing success, huge media coverage and recognition of the general population and international agencies, federal, state and local governments. In the first four years of the event, the Festival was held at Ibirapuera Park with the support of the Municipality of São Paulo, and the next three years, in the parking lot of the Legislative Assembly. From the 8th edition, looking for larger premises, the Festival of Japan was transferred to the Immigrants Exhibition Centre in 2005.

Celebrating the Year of the Centennial of Japanese Immigration, the event received 160,000 visitors in three days of the Festival in 2008. In 2010, the Festival of Japan held its 13th edition showing the art of Japanese provinces and setting a new attendance record with 190,000 visitors. The 14th edition of the Festival of Japan had as the main theme "Food and Longevity."  The Federation of Provinces of Japan-Kenren in Brazil, which holds the event, keeps the original spirit that guided the creation of the Festival: the dissemination of Japanese culture and traditions and support for charities that help those in need while maintaining the character non-profit event.

The Immigrants Exhibition Centre is located 10 km from the city center and 25 km from Guarulhos International Airport.

Address: Imigrantes Highway, km 1,5 - São Paulo SP